Igniting Innovation: APU’s Start-up Incubator Powers Five Months of Entrepreneurial Excellence

A High-Fly Report Card for Enterprise@APU

apu_ent_01 — The ASBX Accelerator provides student teams with structured workshops and mentorship, guiding them through value proposition design, business model refinement, and pitching skills. During the final pitch, six teams showcase their ventures to an audience of mentors, industry leaders, and peers.

The Asia Pacific University of Technology & Innovation (APU) has once again demonstrated its strength as a hub for innovation and entrepreneurship through a series of impactful initiatives led by its start-up incubator, Enterprise@APU.

Between April and August 2025, Enterprise@APU rolled out a succession of flagship programmes designed to equip students with entrepreneurial competencies, strengthen real-world linkages, and transform ideas into sustainable ventures.

These initiatives engaged over 190 student entrepreneurs alongside mentors, industry experts, and investors—an ecosystem that fostered creativity, collaboration, and practical innovation.

Enterprise@APU is spearheaded by APU’s Chief Innovation & Enterprise Officer, Prof Ir EUR ING Dr Vinesh Thiruchelvam, and led by Dr Beh Ching Yew, Head of Entrepreneurship and Innovation. Specifically designed for undergraduates across disciplines, the incubator nurtures entrepreneurial skills through inspiration, self-discovery, and an innovation-first mindset.

A Dynamic Line-Up of Programmes

APU_Ent_02 — **At the ASBX Accelerator final pitch, the Crowd Favourite Award goes to Ali Maham (right) of IConnect AI for his AI-powered healthcare solutions. He receives the prize from APU CIEO, Prof Vinesh.**

From immersive bootcamps to long-term acceleration programmes, Enterprise@APU offered its students diverse pathways to develop and test their ideas.

Programme	Date	Highlights	Winning Teams
Startup Weekend April 2025	18–20 April	90+ participants, 11 teams pitched. Key sessions by Hardesh Singh, Peter Ho, and Sean Liew.	Champion: Resonant Krown (smart wireless earbuds). Runners-up: EasyKaps (workflow keyboard), Onix (gamified financial literacy app).
ASBX Accelerator 2025	May–July (Final Pitch on 9 July)	Workshops, structured mentorship, and pitching skills. Six teams pitched in a collaborative showcase.	Crowd Favourite: IConnect AI (AI healthcare solutions, by Ali Maham).
Startup Weekend August 2025	15–16 August	70 participants, 13 teams pitched. Sessions by Ts. Martin Stefan Mueller, Hardesh Singh, and Peter Ho.	Champion: Camposter (AI poster editor). Runners-up: CMore (AI smart glasses), ReCircle (recycling marketplace).